欧洲电动车市场加速增长，大众汽车夺得销量桂冠
根据EV Volumes与Autovista24最新数据，2025年第二季度，欧洲电动汽车销量延续强劲增长势头，4月至6月间共售出948,203辆，同比上升27.4%。今年上半年累计销量达到1,796,162辆，较去年同期增加345,691辆，增幅达23.8%。市场结构上，插电式混合动力车份额上升至34.4%，纯电动汽车则保持65.6%的主体地位。
从主要国家市场来看，德国以21.5%的市场份额稳居首位，较去年同期提升2.7个百分点；英国份额升至18.5%，继续保持上升势头。法国以11.2%的份额排名第三，但市场表现不及去年；西班牙份额升至5.9%，显示出快速增长潜力；荷兰则以5.6%排名第五，略低于去年同期。整体来看，欧洲主要汽车市场正逐步分化，德英两国形成领跑格局，西班牙等新兴市场正在加快追赶。
车企层面，大众汽车在2025年上半年交付204,805辆电动车，同比增长115.8%，市场份额由6.5%升至11.4%，成功超越竞争对手，成为欧洲电动车市场领军者。旗下ID.系列三款车型进入纯电动车销量前十，占其整体销量的56.5%，途观SUV则在插电混动市场中表现突出，双线发力助推其地位稳固。
宝马以164,976辆的销量位列第二，实现15.1%的同比增长，市场份额为9.2%。其中，ix1纯电版是最畅销车型，占宝马电动车总销量的18.8%。梅赛德斯-奔驰则出现波动，上半年销量为121,986辆，同比下滑3.5%，市场份额由8.7%降至6.8%，但第二季度已恢复正增长。美国车企特斯拉在欧洲市场的表现承压，上半年销量下降33.4%至109,985辆，排名跌至第四。奥迪虽保持增长，但市场份额可能因大众集团内部竞争而有所下滑。上半年销量下降33.4%至109985辆，排名跌至第四。
整体而言，欧洲电动车市场进入2025年后竞争日趋激烈。传统豪华品牌的竞争优势受到挑战，大众凭借全面的产品布局实现突破，而新兴品牌也在快速提升市场影响力。
According to EV Volumes and Autovista24, Europe’s EV market maintained robust growth in Q2 2025, with sales reaching 948,203 units, up 27.4% year-on-year. For the first half of the year, sales totaled 1,796,162 units, a 23.8% increase compared with 2024. Plug-in hybrids (PHEVs) accounted for 34.4% of the market, while battery-electric vehicles (BEVs) made up 65.6%.
Germany continued to dominate with a 21.5% share, up 2.7 percentage points from a year earlier, followed by the UK at 18.5%. France ranked third with 11.2% but declined versus last year, while Spain rose to 5.9%, showing strong growth momentum. The Netherlands secured fifth place with 5.6%, slightly lower than in 2024. The data suggests a diverging trend: Germany and the UK are consolidating their lead, while Spain and other emerging markets are catching up.
Among automakers, Volkswagen emerged as the market leader, delivering 204,805 EVs in H1 2025—an increase of 115.8% year-on-year. Its market share rose from 6.5% to 11.4%. The ID. lineup accounted for 56.5% of its EV sales, while the Tiguan plug-in hybrid led the PHEV segment, reinforcing Volkswagen’s position across both technologies.
BMW retained second place with 164,976 deliveries, up 15.1%, representing a 9.2% market share. The iX1 was its best-selling EV, contributing nearly one-fifth of sales. Mercedes-Benz, meanwhile, recorded 121,986 units, down 3.5% year-on-year, with its market share slipping to 6.8%, though Q2 showed a return to positive growth. Tesla struggled, with sales down 33.4% to 109,985 units, dropping to fourth place. Audi saw steady growth but ceded share within the Volkswagen Group’s portfolio.
Overall, the first half of 2025 highlighted an increasingly competitive EV market in Europe. Volkswagen leveraged its broad portfolio to leap ahead of traditional luxury rivals, while challengers are also gaining momentum.