2025中国新能源智能汽车产业出海目标市场分析 “一带一路”篇
亿欧智库 EqualOcean Intelligence
2025年4月27日 April 27, 2025
中国新能源智能汽车产业在“一带一路”沿线国家迎来广阔发展机遇，市场规模持续扩大，政策环境不断优化，竞争格局加速演变，消费者对绿色、智能出行的需求日益增长。全球绿色低碳转型与智能化升级推动东南亚、中东、东欧等地区新能源汽车保有量和充电基础设施建设快速提升。
中国车企依托完整产业链、技术创新能力及成本控制优势，在产品适配、本土化运营和品牌建设方面具备显著潜力。与此同时，各目标市场在关税政策、认证标准、市场准入和售后服务等方面存在差异，企业需因地制宜制定进入和运营策略。通过打造差异化竞争优势，强化海外渠道布局与合作伙伴关系，可有效提升品牌认知度和市场占有率。
China’s new energy intelligent vehicle industry is embracing broad development opportunities in countries along the Belt and Road, with market scale expanding, policy environments improving, competitive dynamics evolving, and consumer demand for green and smart mobility increasing. Global trends toward low-carbon transformation and intelligent upgrades are accelerating NEV ownership growth and charging infrastructure development in Southeast Asia, the Middle East, and Eastern Europe.
In 2024, China remained the world’s largest automobile exporter, with fuel-powered vehicles as the primary export segment and new energy vehicles emerging as a key growth driver. Distinctive market characteristics exist across regions: Europe’s high NEV penetration and adjusted tariff mechanisms create a window for Chinese automakers; Southeast Asia is still dominated by fuel-powered vehicles, yet NEV adoption is accelerating alongside stricter localization requirements; Latin America and the Middle East hold strong potential in NEV transition and infrastructure development; Central Asia, supported by the Belt and Road Initiative, is well-suited for joint-venture manufacturing.
Changes in tariff policies, technological advancements, and cost-performance advantages are the core drivers of China’s global expansion. By localizing production, diversifying sales channels, differentiating brands, and engaging in major sports and cultural events, Chinese automakers are accelerating their presence in key overseas markets. Looking forward, balancing short-term opportunities with long-term brand building will be essential to strengthening competitiveness and adaptability worldwide.