欧洲汽车市场8月回暖：销量同比增长4.7%，电动化加速
根据欧洲汽车制造商协会（ACEA）公布的最新数据，2025年8月，欧洲新车注册量为791,349辆，同比增长4.7%，连续第二个月实现正增长。今年前八个月累计销量较去年同期上升0.4%，显示市场正在摆脱低迷态势。
在品牌表现方面，大众以87,322辆的销量保持绝对领先，丰田和斯柯达紧随其后，宝马和梅赛德斯-奔驰位列第四与第五，奥迪、雷诺、现代、达契亚和标致分列第六至第十。德系与日系品牌在欧洲仍具强大号召力，但韩系与法系厂商的竞争力同样不可忽视。
动力类型结构的变化尤为显著。混合动力汽车以33.4%的市场份额继续占据主导地位，纯电动汽车份额则提升至20.2%，相比去年同期的16.7%有明显进步。与此同时，传统汽油与柴油车型的份额降至33.6%，比去年同期减少近9个百分点。欧洲消费者正加速向替代能源车型转移，政策引导与市场接受度共同推动了电动化的深入发展。
从国家市场来看，德国依旧是欧洲最大单一市场，8月销量达207,229辆；法国与英国分列第二和第三，分别为87,849辆和82,908辆。值得注意的是，荷兰替代能源车型渗透率高达83.4%，位居欧洲首位，法国、瑞典和英国也均超过70%，表明西欧主要市场已进入新能源普及的关键阶段。而德国、比利时和波兰则未能达到欧盟65%的平均水平，显示区域间电动化进程存在明显分化。
进一步来看，法国（+30.5%）、西班牙（+29.3%）、德国（+10.1%）和意大利（+9.4%）是混合动力增长的主要驱动力量。南欧与中欧大国在新能源转型中正展现出较强的增长韧性。整体而言，欧洲汽车市场的正增长并非依赖燃油车回暖，而是依靠混动与纯电的持续扩张，这一趋势预计将在未来数月继续强化。
According to the latest data from the European Automobile Manufacturers’ Association (ACEA), new car registrations across the EU, EFTA and the UK reached 791,349 units in August 2025, representing a 4.7% year-on-year increase. This marks the second consecutive month of growth, with cumulative registrations for the first eight months of the year edging up 0.4%, signaling a gradual recovery from earlier market stagnation.
Volkswagen retained its market leadership with 87,322 units sold, followed by Toyota (55,535), Skoda (52,246), BMW (50,625) and Mercedes-Benz (44,225). Audi, Renault, Hyundai, Dacia and Peugeot completed the top ten. The rankings highlight the continuing dominance of German and Japanese brands in Europe, while Korean and French players remain competitive challengers.
The powertrain mix revealed a pronounced shift. Hybrids led the market with a 33.4% share, while battery electric vehicles (BEVs) climbed to 20.2%, up from 16.7% a year earlier. In contrast, internal combustion engine (ICE) vehicles dropped to 33.6%, down nearly 9 percentage points year on year. This demonstrates both regulatory pressure and consumer acceptance accelerating the shift toward alternative powertrains.
At the national level, Germany remained Europe’s largest market with 207,229 units, followed by France (87,849) and the UK (82,908). The Netherlands stood out with an 83.4% penetration rate for alternative powertrains, while France, Sweden and the UK all surpassed 70%. By contrast, Germany, Belgium and Poland fell short of the EU average of 65%, highlighting uneven progress in electrification across the region.
Hybrid vehicle growth was particularly strong in France (+30.5%), Spain (+29.3%), Germany (+10.1%) and Italy (+9.4%), underlining the resilience of Southern and Central European markets in the transition to new energy. Overall, Europe’s return to growth is not fueled by conventional cars but by the expansion of hybrids and BEVs—a trend that is expected to continue shaping the industry in the months ahead.