奇瑞逆势飙升：9月成印尼最畅销中国品牌
根据印尼汽车制造商协会（Gaikindo）数据显示，2025年9月印尼汽车市场销量为 62,017 辆，同比下降 15.1%。在多数主流品牌销量下滑的背景下，中国品牌逆势上扬，其中奇瑞表现尤为亮眼。9月，奇瑞在印尼销量达2,105辆，同比激增212.8%、环比增长78.54%，跃居最畅销中国品牌。
奇瑞在印尼市场销售的主力车型包括J6、E5 EV及Tiggo 8等，这些车型在西爪哇省工厂本地组装。印尼市场负责人Budi Darmawan Jantania表示，奇瑞计划在2025 年将零售与产量较2024年翻倍，预计总销量约达22,000辆，目前月销量已稳定在2,000辆以上。展望2026 年，奇瑞将采取更积极的策略，强化全国经销网络，并推出新车型以支撑更高的产销目标。
尽管印尼整体汽车市场仍受购买力下滑影响，消费者偏好正在演变，越来越多购车者开始关注奇瑞的混合动力技术作为高效环保出行方案。借助传统SUV与混合动力车型的完整产品线，奇瑞得以覆盖更广泛的细分市场。2025 年1–9 月，奇瑞批发销量累计15,160 辆，零售销量15,104 辆。
整体来看，9月印尼车市同比下滑14.6%，前十名品牌几乎普遍承压。丰田、大发依然占据市场主导地位，分别以20,738 辆和10,605 辆领跑，但其同比跌幅均超16%。在强势回落的日系品牌格局中，奇瑞作为唯一同比增长超过两倍的品牌，成为最显著的黑马。
在竞争激烈而疲软的市场环境中，奇瑞凭借本地化生产、产品线丰富与技术优势，成功突围，标志着中国品牌在印尼市场的影响力正稳步提升。
According to data from Indonesia’s Gaikindo, the country’s auto sales fell to 62,017 units in September 2025, down 15.1% year-on-year. Amid widespread declines among major brands, Chery surged, registering 2,105 units sold (+212.8% YoY, +78.5% MoM), becoming the top-selling Chinese brand in Indonesia.
Chery’s models sold locally include the J6, E5 EV, and Tiggo 8, all assembled in Bekasi. Indonesia sales director Budi Darmawan Jantania announced plans to double 2024’s retail and production volumes in 2025, aiming for roughly 22,000 units annually; current monthly deliveries already exceed 2,000 units. For 2026, Chery will intensify efforts with expanded dealer networks and new model launches.
Despite broad market pressure from weakening demand, consumer preferences are shifting: interest in Chery’s hybrid technology (Chery Super Hybrid, CSH) is rising. With a full product lineup spanning SUVs to hybrids, Chery is well positioned to meet diverse segment needs. Through September 2025, Chery’s wholesale sales reached 15,160 units, and retail sales 15,104 units.
In September, Indonesia’s overall auto market declined 14.6% YoY. Toyota and Daihatsu remained dominant with 20,738 and 10,605 units, respectively, but also saw steep declines. Among the top ten, only Chery achieved triple-digit growth, emerging as a standout performer.
In a challenging and contracting market, Chery’s ability to localize assembly, offer broad model coverage, and lead with hybrid technology has enabled it to break through — signaling growing influence for Chinese automakers in Indonesia.