VinFast在越南10月市占率逾三成，本土品牌“半垄断”格局成形
2025年10月，越南新车市场延续高位震荡。根据行业统计，当月新车销量为63,550辆，同比下降7%。尽管单月出现回调，今年1–10月累计销量依然达到454,647辆，同比增长5.6%，在高基数和宏观环境压力下，越南车市整体仍保持温和扩张态势。
从品牌格局看，本土车企 VinFast 持续强势领跑。10月，VinFast 销量达到20,380辆，创下品牌历史新高，占整体市场份额的32.1%，几乎相当于多家主流外资品牌销量之和。本土品牌通过贴近越南消费者使用场景、聚焦核心价格带和细分市场，正在加速重塑越南乘用车竞争版图。
传统外资品牌表现则出现明显分化。丰田以7,768辆位居第二，市占率12.2%，但销量同比下降11.1%；现代以5,260辆排名第三，同比跌幅更是达到31.1%。相较之下，福特（5,206辆，同比增长3%）和三菱（5,082辆，同比增长15.5%）逆势增长，分别位列第四、第五，在皮卡及SUV/MPV等优势细分市场展现出较强韧性。起亚（4,597辆，-25%）、马自达（2,814辆，-28.5%）、铃木（595辆，-19.5%）等品牌则持续承压，其市场份额被进一步压缩。
在车型层面，VinFast 的统治力更加突出。10月，VinFast 包揽销量排行榜前四名：VF3 以7.3%的市场份额夺得冠军，其后依次为 VF 5（7%）、全新车型 Limo Green（6.5%）以及排名第四的 Herio Green；VF 6 则位居第六名，使得前六名中有五款车型来自 VinFast。本土品牌在从入门级到中型的多个细分市场形成“多点开花”的产品矩阵，显著提升了对用户的整体吸附力。
与此同时，多款外资品牌主力车型依然展现出稳健增长势头。三菱 Xpander（+24.1%）、三菱 Xforce（+25.2%）、福特领界（Ford Territory，+21.8%）、丰田 Yaris Cross（+21.4%）均实现两位数以上的同比增长，说明在七座家用车、紧凑型 SUV 等高景气细分领域，外资品牌依然具备差异化竞争空间，并通过产品更新与配置升级巩固其在部分核心客群中的认知。
需要特别关注的是，当前越南当地汽车制造商协会（VAMA）公布的统计数据，并未系统纳入中国品牌的销量表现。包括奇瑞、比亚迪、长城等在越南投资建厂的企业，以及广汽、长安等通过当地经销商网络导入产品的品牌，其终端销售尚难以在公开数据中获得完整呈现。
展望未来，在本土龙头 VinFast “半垄断”格局逐步成形的背景下，越南乘用车市场的竞争重心，将从单纯比拼价格与单车配置，转向品牌力、本地化开发能力以及渠道与服务网络的综合对抗。对于日系、韩系及欧美品牌而言，通过更精准的产品定位、更灵活的合作模式来稳住皮卡、SUV/MPV等核心细分市场，将成为下一阶段的关键。
In October 2025, Vietnam’s new-vehicle market continued to fluctuate at a high level. According to industry data, monthly sales reached 63,550 units, down 7% year on year. Despite this correction, cumulative sales for January–October rose to 454,647 units, representing 5.6% growth versus the same period last year. This suggests that, even under a high comparative base and macroeconomic headwinds, the Vietnamese auto market remains on a moderate growth trajectory.
From a brand perspective, local automaker VinFast maintained a commanding lead. In October, VinFast delivered 20,380 vehicles, setting a new record for the brand and capturing 32.1% of total market share—roughly comparable to the combined volumes of many mainstream international competitors. By closely aligning its portfolio with Vietnamese consumer use cases and focusing on core price bands and segments, the local champion is accelerating the restructuring of the country’s passenger-car landscape.
International brands, by contrast, posted a much more mixed performance. Toyota ranked second with 7,768 units and a 12.2% share, but recorded an 11.1% year-on-year decline. Hyundai came in third with 5,260 units, down 31.1% compared with a year earlier. Ford (5,206 units, +3%) and Mitsubishi (5,082 units, +15.5%) were notable outliers, achieving positive growth and taking fourth and fifth place respectively, underscoring their resilience in core segments such as pickups and SUVs/MPVs. Kia (4,597 units, -25%), Mazda (2,814 units, -28.5%) and Suzuki (595 units, -19.5%) remained under clear pressure, with their market shares further eroded.
At the model level, VinFast’s dominance is even more striking. In October, the company occupied the top four positions in the sales ranking: the VF 3 led the market with a 7.3% share, followed by the VF 5 (7%), the new Limo Green (6.5%) and the Herio Green in fourth place. The VF 6 ranked sixth, meaning that five of Vietnam’s top six models were VinFast products. This gives the local OEM a broad-based presence from entry-level to mid-size segments and significantly strengthens its overall customer pull.
At the same time, several international nameplates continued to deliver robust growth. The Mitsubishi Xpander (+24.1%), Mitsubishi Xforce (+25.2%), Ford Territory (+21.8%) and Toyota Yaris Cross (+21.4%) all achieved double-digit year-on-year increases. This indicates that foreign brands still have room to differentiate in high-growth niches such as family MPVs and compact SUVs, particularly when supported by timely product upgrades and feature enhancements.
It is also important to note that sales statistics currently published by the Vietnam Automobile Manufacturers Association (VAMA) do not comprehensively capture the performance of Chinese brands. Automakers such as Chery, BYD and Great Wall that have invested in local manufacturing, as well as brands like GAC and Changan that operate through import and distributor channels, are increasingly active in Vietnam but are not yet fully reflected in the publicly available data. Looking ahead, as VinFast gradually builds a de facto “semi-monopoly” position, competition in Vietnam’s passenger-car market is likely to shift from simple price and feature comparisons to a more holistic race around brand equity, local product development, and the breadth and quality of sales and service networks. For Japanese, Korean and Western OEMs, defending core segments through sharper positioning and more flexible partnership models will be critical.