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2025\u5e74\u6155\u5c3c\u9ed1\u8f66\u5c55\uff08IAA MOBILITY 2025\uff09\u57289\u67088\u65e5\u6b63\u5f0f\u5f00\u5e55\uff0c\u800c\u5728\u5c55\u4f1a\u542f\u5e55\u524d\uff0c\u8def\u900f\u793e\u5c31\u4ee5\u201cIt’s Europe vs China\u201d\u4e3a\u6807\u9898\u5b9a\u4e0b\u57fa\u8c03\u3002\u672c\u5c4a\u5c55\u4f1a\u4e0d\u4ec5\u662f\u6c7d\u8f66\u4ea7\u54c1\u4e0e\u6280\u672f\u7684\u5c55\u793a\uff0c\u66f4\u662f\u5168\u7403\u6c7d\u8f66\u4ea7\u4e1a\u683c\u5c40\u91cd\u5851\u7684\u4e00\u6b21\u96c6\u4e2d\u5448\u73b0\u3002<\/p>\n\n\n\n
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IAA MOBILITY 2025 officially opened on September 8 in Munich, but even before the event began, Reuters had already framed the narrative with the headline: \u201cIt\u2019s Europe vs China.\u201d This year\u2019s edition is not just a showcase of vehicles and technologies\u2014it reflects the ongoing transformation of the global automotive landscape.<\/p>\n\n\n\n
On the European side, BMW and Mercedes launched early product reveals. BMW introduced the next-generation iX3, emphasizing breakthroughs in AI integration and battery technology, supported by partnerships with Chinese tech firms. Mercedes unveiled its all-electric GLC, a cornerstone of its dual-track \u201cICE + EV\u201d strategy. Both executives acknowledged China\u2019s growing role in shaping global industry trends.<\/p>\n\n\n\n
Chinese participation reached record levels, with 14 of 29 global OEM exhibitors coming from China\u2014surpassing European OEMs for the first time. Leading brands such as BYD, Chery, XPeng, Avatr, Deepal, and Leapmotor were joined by battery giants CATL, CALB, and EVE Energy, as well as technology providers like Momenta and DJI. Together, they showcased integrated advantages across electrification, supply chains, and smart mobility.<\/p>\n\n\n\n
Despite EU tariffs introduced in late 2024, Chinese brands continue to expand in Europe, with market share approaching 5% by mid-2025. McKinsey projects that within the next decade, Chinese automakers may reach parity with Japanese and Korean brands in the region.<\/p>\n\n\n\n
Long a symbol of Europe\u2019s automotive leadership, the Munich Auto Show has now become a testing ground for both European legacy players and Chinese challengers. Under the theme \u201cIt\u2019s All About Mobility,\u201d the 2025 edition underscores the sector\u2019s critical shift toward electrification, sustainability, and innovation. The balance between competition and collaboration will define the industry\u2019s trajectory in the years ahead.
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