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Over the past decade, shopping malls once stood as a key battleground for electric vehicle (EV) makers and luxury brands. Since Tesla opened its first mall-based store in Beijing in 2013, new players like NIO, Li Auto, and XPeng followed quickly, with traditional automakers also experimenting with high-traffic retail centers. At its peak, prime shopping malls housed dozens of EV showrooms, turning into automotive \u201ccatwalks\u201d for urban consumers.<\/p>\n\n\n\n
Since 2023, however, this trend has cooled significantly. According to Automotive Business Review, the number of EV and luxury brand mall stores peaked around 2022 before entering a phase of contraction. Rising rents, weak sales efficiency, and declining consumer novelty have forced many brands to reconsider the costly model. Increasingly, customers browse cars online and prefer suburban delivery centers or 4S dealerships for in-depth test drives.<\/p>\n\n\n\n
Leading brands are shifting strategies. Tesla has been closing expensive downtown showrooms in favor of suburban Tesla Centers integrating sales, delivery, and after-sales service. Li Auto has slowed its mall expansion, opening larger standalone retail hubs in major cities. Meanwhile, financially pressured newcomers like Avatr have abandoned the mall model entirely, handing operations to dealer networks.<\/p>\n\n\n\n
Traditional luxury brands remain cautious. Audi and others continue to rely mainly on 4S dealerships, with boutique urban stores focused on image-building rather than direct sales. Overall, the industry is moving toward a \u201cfewer but better\u201d channel approach, emphasizing direct engagement with consumers over sheer store numbers.<\/p>\n\n\n\n
Experts predict that the future retail landscape will be hybrid: flagship experience centers, smaller community showrooms, digital platforms, and mobile test-drive services will co-exist. The decline of the mall-store model signals a deeper industry transition\u2014from competing for prime locations to competing for operational efficiency.<\/p>\n","protected":false},"excerpt":{"rendered":"
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Since Tesla opened its first mall-based store in Beijing in 2013, new players like NIO, Li Auto, and XPeng followed quickly, with traditional automakers also experimenting with high-traffic retail […]<\/p>\n","protected":false},"author":1,"featured_media":2078,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[13],"tags":[],"class_list":["post-2081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecology_post"],"_links":{"self":[{"href":"http:\/\/www.uiget.asia\/en\/wp-json\/wp\/v2\/posts\/2081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.uiget.asia\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.uiget.asia\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.uiget.asia\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.uiget.asia\/en\/wp-json\/wp\/v2\/comments?post=2081"}],"version-history":[{"count":1,"href":"http:\/\/www.uiget.asia\/en\/wp-json\/wp\/v2\/posts\/2081\/revisions"}],"predecessor-version":[{"id":2082,"href":"http:\/\/www.uiget.asia\/en\/wp-json\/wp\/v2\/posts\/2081\/revisions\/2082"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.uiget.asia\/en\/wp-json\/wp\/v2\/media\/2078"}],"wp:attachment":[{"href":"http:\/\/www.uiget.asia\/en\/wp-json\/wp\/v2\/media?parent=2081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.uiget.asia\/en\/wp-json\/wp\/v2\/categories?post=2081"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.uiget.asia\/en\/wp-json\/wp\/v2\/tags?post=2081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}