Jaecoo7首次突破英国月度销量前十，中国品牌影响力持续攀升
根据芝能汽车数据，2025年8月英国新车注册量为82,908辆，同比下降2%，创下2022年以来同期最低水平，显示出市场在经济环境趋紧下的压力。不过，今年前八个月累计销量仍达1,265,281辆，同比增长2.1%，体现出一定韧性。
从动力结构来看，电动化趋势在英国市场加速显现。燃油车销量继续走低，汽油车销量为37,373辆，同比下降14.2%，市场份额降至45.1%；柴油车份额仅剩5.2%。混合动力车同样下滑，同比下降近14%，份额降至11.4%。与此形成鲜明对比的是，插电式混合动力车销量同比增长69.4%，达9,803辆，占比接近12%；纯电动车销量则同比增长14.9%，达21,969辆，占比26.5%，不仅创下年内新高，也为历史较高水平。今年前八个月，纯电动车累计销量已达276,635辆，占比21.9%，较去年同期的17.2%显著提升，凸显了英国市场电动化的加速进程。
品牌层面，大众（7,866辆）、福特（5,617辆）和宝马（5,200辆）继续保持前三，但传统车企的竞争压力逐渐显现。奥迪销量同比下滑超过两成，丰田下降21.9%。相比之下，部分新兴品牌快速增长。比亚迪8月销量1,759辆，同比大涨301.6%；Omoda销售1,085辆，同比增长超过22倍。
在车型层面，最受关注的突破来自Jaecoo7。这款紧凑型SUV在8月售出1,367辆，首次进入英国月度车型销量前十，排名第六，创下中国品牌在该市场的新纪录。同时，名爵HS销量1,138辆，也稳居前十之列。
总体来看，英国车市在整体下滑的背景下，电动车型和新兴品牌实现逆势增长。中国品牌凭借多样化的产品和逐渐建立的市场认知，正在快速融入英国主流市场。
UK Market Slows in August as EVs Hit New High and Chinese Brands Gain Momentum
According to Zhineng Auto data, in August 2025, UK new car registrations totaled 82,908 units, down 2% year-on-year and the lowest August since 2022. Still, year-to-date sales reached 1,265,281 units, up 2.1%, showing resilience despite economic headwinds.
Powertrain data underscores the pace of electrification. Petrol sales fell 14.2% to 37,373 units, taking a 45.1% share, while diesel dropped to just 5.2%. Hybrid registrations also declined nearly 14% to 11.4% share. In sharp contrast, plug-in hybrid sales surged 69.4% to 9,803 units (11.8% share), and battery-electric vehicles (BEVs) rose 14.9% to 21,969 units, reaching 26.5% of the market—a new high for 2025. Year-to-date, BEVs now account for 21.9% of UK sales, up from 17.2% last year, underlining the acceleration of the transition.
Volkswagen (7,866 units), Ford (5,617) and BMW (5,200) retained the top three brand spots, but pressure on traditional players is evident. Audi dropped over 20%, Toyota fell 21.9%, while newer entrants posted rapid growth. BYD rose 301.6% to 1,759 units; Omoda climbed more than twentyfold to 1,085 units.
The standout performance came from Jaecoo7, a compact SUV that sold 1,367 units in August, entering the UK monthly top 10 models for the first time at sixth place—an unprecedented result for a Chinese brand. MG’s HS also secured a spot in the top 10 with 1,138 units.
Overall, while the UK market softened, the momentum of electrification and the rise of new challengers signal structural change. Chinese automakers, once peripheral players, are increasingly shaping mainstream competition in mature markets like the UK.