越南7月车市稳步增长，本土品牌VinFast占据主导
据芝能科技最新数据，2025年7月越南汽车市场延续复苏态势，整体销量达到46,819辆，同比增长4%，年内累计销量突破301,603辆，较去年同期增长超过15%，显示出在区域经济不确定性下，汽车消费依旧具备坚韧动力。
在这一整体温和增长的背景下，本土品牌VinFast实现历史性突破：其VF 3、VF 5、Herio Green和VF 6四款车型包揽销量榜单前四，成为市场最大亮点。其中，小型电动车VF 3以6.7%的份额位居榜首，VF 5紧随其后，针对出行服务市场的Herio Green占据第三，VF 6则进一步强化了VinFast在中小型电动车领域的领先地位。
品牌层面，VinFast以24.5%的市场份额稳居首位，远超外资对手。丰田以14.2%的份额保持稳定增长，凭借轿车和跨界车型组合巩固市场地位。福特则凭借皮卡和SUV市场的优势实现31.4%的强劲上扬，游骑兵依旧是最畅销的外资车型。相比之下，现代和三菱销量分别下滑28.7%和15.7%，受市场竞争与消费偏好变化影响明显。
当前越南车市正在由外资主导逐步转向本土引领。VinFast凭借电动化战略、价格带下沉和场景化创新，建立了差异化壁垒，也推动了消费群体扩展。外资品牌要么依赖传统优势领域坚守阵地，要么尝试通过新产品布局电动化赛道。随着电动车普及加快，越南汽车市场的竞争核心正向新能源与本土化创新转移。
According to the latest data from Zhineng Technology, Vietnam’s auto market continued its recovery in July 2025 with total sales of 46,819 units, up 4% year-on-year, bringing year-to-date sales to 301,603 units, a 15% increase compared to 2024. Despite economic uncertainties, consumer demand has remained resilient, supported by urbanization and an expanding middle class.
Against this steady backdrop, VinFast delivered a historic breakthrough by capturing the top four positions in the model rankings. The VF 3 led the market with a 6.7% share, followed closely by the VF 5. The Herio Green, tailored for ride-hailing services, secured a strong third place, while the VF 6 consolidated VinFast’s dominance in the compact EV segment.
At the brand level, VinFast retained market leadership with a 24.5% share. Toyota followed with 14.2%, benefitting from its strong sedan and crossover portfolio. Ford achieved remarkable growth of 31.4%, driven by pickups and SUVs, with the Ranger remaining the best-selling foreign model. In contrast, Hyundai and Mitsubishi posted declines of 28.7% and 15.7% respectively, reflecting both intensified competition and shifting consumer preferences.
Vietnam’s automotive landscape, long dominated by foreign players, is undergoing a profound transformation. VinFast’s strategy—leveraging electrification, affordable pricing, and scenario-based innovation—has established a competitive moat and expanded its consumer base. As EV adoption accelerates, competition in Vietnam will increasingly center on new energy vehicles and localized innovation.